Realdesk · Our intelligence platform
Realdesk is our proprietary intelligence platform — built in-house and refined on every assignment since 2010, layered on top of two decades of Central Valley industrial data our team has been compiling. 4,000+ tracked buildings and 16 integrated modules feed AI models that predict market moves, surface prospects before they signal, and source sites and buildings before they show up on CoStar.
Why we built it
Our team has been compiling data on the Central Valley industrial market for two decades — every building, every lease, every sale, every landowner, every occupier, every expansion signal. In 2010 we began building Realdesk in-house to hold that record and make it usable, because no CRM on the market could answer the questions that actually matter to our clients: for owners, who is about to need space in this market and what will they take; for occupiers, which buildings, sites, and build-to-suit deliveries actually fit the operation, and when they will come available.
Sixteen years on, Realdesk is no longer a CRM. It is a signal-driven, AI-augmented intelligence platform — the same twenty-year record of the market, now scored by models that convert raw market signal into working answers. Import and export filings, hiring, expansion announcements, WARN notices, SEC disclosures, permit activity, and corporate real estate cues are ingested daily and matched against the market’s full history.
The result runs both directions. For our owners: predictive views of where demand is forming and which corporate users will move next. For our occupiers: a shortlist of buildings, sites, and build-to-suit options that fit the operation — sourced against the market’s full inventory, not just the listings on CoStar.
Sixteen integrated modules. Twenty years of proprietary data. One platform, used on every assignment.
Inside Realdesk
Records, deals, prospecting, comps, GIS, and intelligence — all sitting on one data layer, not stitched across eight subscriptions. Less time managing data, more time finding deals.
Records
Properties
Every industrial building in the market — with the full attribute set: dock count, clear height, power, ownership, tenancy.
Contacts
Occupiers, owners, brokers, and lenders active in the market — with relationship history and outreach status.
Companies
Parent, subsidiary, and operator hierarchies mapped to the space they occupy or own.
Deals
Pipeline
Every active assignment in one view — from prospecting through LOI and close.
Requirements
Occupier and investor search criteria — size, timing, geography — matched against tracked inventory.
Tour Engine
Tour scheduling, on-site notes, and shortlist iteration for occupier assignments.
Prospecting
Prospect Engine
AI-scored occupier, buyer, and capital targets built against each assignment.
Email Marketing
Campaign design, sends, and open, click, and reply reporting — all inside the platform.
Comps
Lease Comps
Industrial lease comps with the full economic stack disclosed — base, escalators, free rent, TI.
Sale Comps
Industrial investment sales — cap rate, price PSF, seller and buyer profile.
Land Comps
Entitled and unentitled land trades, sorted by zoning, use, and entitlement status.
GIS
Market Globe
Live, satellite-grade map of the industrial market — properties, comps, contacts, and pipeline on one canvas, filterable in 3D, satellite, or street view.
Overlay Engine
Drop brochure site plans onto the globe in minutes — geo-registered so building footprints and dock configurations render in true position.
Intelligence
Analytics
Live dashboards — vacancy, absorption, available SF, and class mix by city and submarket, refreshed continuously.
AI Assistant
Grounded copilot for market research, outreach drafting, and asset briefs — trained on our own data, not the public web.
Reports
Landlord property updates, comp packages, and analytics exports — auto-generated from the data layer.
GIS · Market Globe
A working read of the market, in a single meeting.
Getting an out-of-market principal up to speed on the Central Valley used to take days of drive-throughs. Now it takes one meeting. Every industrial building, the development pipeline, and thousands of lease and sale comps sit on a single live map built on satellite imagery — each layer toggleable, filterable, and kept current.
None of this replaces the site visit. It changes what the site visit is for — clients arrive on the ground with the shortlist already vetted, not still to be found.
Records · Properties & Comps
The shortlist a broker generates is against the actual market — not the subset they happen to remember.
Every industrial building in the market — existing, under-construction, and entitled — sits in Realdesk with its full attribute set: clear height, dock count, power, year built, building class, IOS designation, owner of record, lender, and tenant rent roll.
The same database backs our lease, sale, and land comps, which is why our pricing holds up under institutional underwriting.
Intelligence · Analytics
Vacancy, absorption, available SF, and class mix — current to the day.
The Analytics module rolls 3,615 Class-A through Class-C buildings into a single live dashboard — vacancy rate by city, available SF by submarket, building-class mix, IOS exposure, and size-band distribution.
The same data layer powers our valuations, which is why our broker opinions of value land with institutional buyers and their lenders.
Prospecting · Outreach
Prospect, draft, send, measure, and follow up — one platform, one accountable workflow.
The Prospect Engine surfaces and scores the right occupiers, buyers, and lenders against your assignment. Email Marketing executes the campaign with full open, click, and engagement tracking. AI Assistant drafts personalized outreach grounded in property and contact data.
Every requirement moves through Pipeline, every tour runs on Tour Engine, and every activity stays linked to the property, the contact, and the deal — instrumented end to end.
Get in touch
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